'Economic Content Creators’ programme caps first week

The Dubai Press Club has marked the successful completion of the first week of the "Economic Content Creators" programme, organised with the support of the UAE Ministry of Economy.

The event, which heralded the initial phase of the Dubai Content Creators Programme, was attended by a group of specialists in the creation of digital and audio content related to economic topics.

The programme aims to develop the skills of content creators in the realm of economics, with a focus on improving and innovating digital content production strategies.

The week featured a series of lectures and workshops delivered by a distinguished group of speakers, including experts, media professionals, and officials from leading media companies.

Participants discussed key factors that enable the creation of content relating to economic issues and in achieving broader reach for such content.

Maryam Al-Mulla, Acting Director of the Dubai Press Club, said, “The ‘Economic Content Creators’ programme is part of our ongoing efforts to equip media professionals and content creators with the knowledge and skills needed to excel in economic content creation and develop strategies that help this content reach the widest possible audience.

“Driven by this perspective and in line with our commitment to cementing Dubai's position as a leading media hub, we launched the ‘Dubai Content Creators’ programme, aiming to empower creative content producers with the knowledge and tools necessary to widen their horizons, showcase excellence, and achieve ultimate success. Furthering this endeavour is the focus on producing positive and purposeful content.”

Al Mulla highlighted the exemplary collaboration with the Ministry of Economy in launching the programme's first phase, focused exclusively on ‘economic content.’ She noted that this area assumes major significance as the economy represents the primary driver of development. “Training content creators is not only an option that is imperative to help them excel individually, but it is also an investment in the future of economic media. It empowers communities to make more informed financial decisions and contributes to building a sustainable and inclusive economy,” she emphasised.

Mahfoudha Abdullah, Specialist, Media Talent Development at Dubai Press Club, pointed out that the training programme would serve to enhance the skills of content creators in their core area of expertise by offering them the opportunity to grasp the latest economic developments, analyse financial data, and offer accurate explanations for economic concepts that may seem complex.

The training also enables content creators to harness advanced tools and techniques to make content more interactive and creative, which enhances audience engagement and makes it easier to understand key messages, thus building trust between content creators and their audiences.